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Software Licences Resale

Software Licences Resale

It is advisable, as a person dealing with computer programs in Europe by occupation, to get yourself acquainted with the underlying legal regime. The present material features a brief legal overview of software licence resale in the CJEU’s case-law (Court of Justice of the European Union) as well as guidelines and recommendations to consider for im...

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Digital Health & Medical Innovation Forum

Digital Health & Medical Innovation Forum

Digital Health & Medical Innovation Forum took place in Sofia on 16 March with the support of the European Commission Representation in Bulgaria, organized by b2bmedia. In the digital millennium where the word "innovation" pronounced as mantra and became a symbol of success in every sphere of entrepreneurship, people's expectations ...

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Terms of Use for Apps Are Mandatory

Terms of Use for Apps Are Mandatory

Following guidance and recommendations of Google in regards to site optimizations, marketers have unanimously ordered: Make own mobile apps They are right. Not only because of Google (see our post about their new requirements, here ). Not just because others do so or because the marketers adore to talk imperative, but mostly because of the i...

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Economy of Attention

Economy of Attention

Many successful modern online business ventures start from a website. The most successful of them, however, involve much more than that. Some mistakenly assume that the key for the success of a commercial website is a quality of design, or a good structure, friendly interface, optimization and quality content. All of these conditions are nec...

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