Innovative Legal & Business Services

Following guidance and recommendations of Google in regards to site optimizations, marketers have unanimously ordered: Make own mobile apps They are right. Not only because of Google (see our post about their new requirements, here ). Not just because others do so or because the marketers adore to talk imperative, but mostly because of the i...

Many successful modern online business ventures start from a website. The most successful of them, however, involve much more than that. Some mistakenly assume that the key for the success of a commercial website is a quality of design, or a good structure, friendly interface, optimization and quality content. All of these conditions are nec...

What is an alternative dispute resolution of consumer disputes and what are its advantages? Procedures for external dispute resolution under the Bulgarian Consumer Protection Law. With the latest amendments of the Bulgarian Consumer Protection Law published in issue 57 of SG on 28 July 2015, for the consumers was introduced one more procedur...

Trademark Infringement in Keywords Advertising The use of keywords as marketing tool has become a crucial factor for the successful promotion of business online. Google’s paid referencing service ‘AdWords’ is not only a source of revenue in the billions of dollars but recently becomes the subject of debate in litigation. Keyword advertisi...