The name of a new mass-market electric car?Tesla Motors Inc. (TSLA) more filed this month an application for the name “Model E” with the U.S. Patent and Trademark office /USPTO/ to potentially use on future automobiles, clothing and repair service.
The new brand name is associated with the name of the most popular and affordable car for the American middle class in the beginning of the last century / 1908 /, when Ford Motor Co introduced its "Model T".
According to Chief Executive Officer Elon Musk, the company plans to expand production and sales of a planned mass-market battery car by adding factories in Europe and Asia. The automotive company now sells "Model S", an electric sedan and next year, it will launch the crossover "Model X". The estimated price of the third-generation model is expected to be between $30,000 and $35,000, or about half the price of a Model S, which starts around $70,000 before a federal tax credit.
Tesla also won the rights to use the name, “Tuosule” in China after a man named Zhan Baosheng has had those rights registered since 2006.
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