The creation of a Digital single market (DSM) has taken priority in the work of the European Commission. Moreover, on May 6th publicly shall be announced the Commission's strategy on methods and tools needed to ensure the free movement of people, services , goods and capital in technological and digital Europe.
The process of implementation of the ideas of the DSM dates back to the late '90s of the last century, but today the topic is more important and became essential. Therefore, the Council of Europe gave a deadline to the European Commission to submit a concrete strategy and digital agenda targets. And here we are, we are waiting for this strategy now.
What is the idea rooted in the Digital Single Market?
The infinite digital technology possibilities make the communication, the exchange and the business more immediate, independent of borders, nationality and distance. This determines the real need to harmonize the rules on telecommunications services, copyright, data protection and management of radio spectrum in order to avoid the national legislation differences between the member-states that "stumble" the business and in the same time there is need to change and improve the existing European framework regarding these issues.
The benefits of the DSM are very significant and in particular:
- expected exchange growth amounted to € 340 billion;
- possibility to open hundreds of thousands of new job opportunities;
- It becomes possible to avoid a number of administrative barriers in order to facilitate the exchange;
- focusing on a new e-society.
In order to achieve the above-mentioned objectives the European Commission specifically aims:
- to change, clarify and approve the common EU rules on data protection;
- to realize a reform of the rules in the field of telecommunications;
- to revise the copyright rules in order to reflect the new technologies and to make them simpler and clearer;
- to ensure more simplified rules for consumers when shopping online;
- to encourage the innovative business models and the young entrepreneurs;
- to contribute to the increasing digital skills and training.
Problems
The ambitious scope of the European Commission faces a lot of difficulties coming from the national legislative and economic differences. For example, in the Northern European countries the internet operations have long since replaced the traditional ones and have become a "style" of life, while the countries of Eastern Europe are less developed in this regard.
Not only - the tax and administrative requirements in certain countries regarding the online transactions create some difficulties for the business.
Exactly such differences are the basis for the Digital Single Market introduction. The DSM will ensure the same online content and services no matter in which member-state we are. So, people and businesses could easily access and exercise all the online activities under conditions of fair competition, regardless of their nationality or residence.
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