In the Issue 10/2016. of the legal magazine "Norma" was published article of Evgeniya Gancheva, Attorney at law and Founder of 1Legal.Net on the Trademark Infringement in Keywords Advertising.The article discusses legal issues relevant to the advertisers and presentation of the business on the Internet. The main topics in the article are important to the work of marketing, PR and advertising professionals, in particular:
In what cases search terms (keywords) advertising is likely to violate trademark rights?
Who is liable for the infringement?
How can brand owners protect their trademarks online?
The full text of the article, here
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